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What¡Çs New Asics Spring 07
Here is one of the longer ¡Èwhat¡Çs new¡É threads for the Spring lines
Asics as always looks good for this season with lots of new product and IMO some unusual position/classification of their shoes. All of the following product will be available January 1, 2007 other than early arrival of 2120 and 1120 to the GOLD accounts who choose to bring it in early (yes of course I will¡Ä¡Ä )
Kayano 13: msrp remains $135. Kayano has such a loyal following and I don¡Çt think any will be very disappointed with the 13. Asics is using the largest gel pack ever placed into one of their shoes in the rearfoot of the K13.
This large unit is covered by pebax plastic (same plastic mizuno uses in
their waves) to provide stability of the large gel unit. A new midfoot support system is supposed to provide better midfoot stability and torsional control. A new ¡Èangel touch¡É mesh treatment for the Spacemaster UV upper makes it softer on the inside. Solyte is still being used in the midsole so weight is still very reasonable at 12.6 ounces for men¡Çs. 2 color options for both men¡Çs and women¡Çs. Fit is supposed to be same as the K12. 3 widths for men and women.
2120: available to GOLD accounts as a future order for November 1, 2006.
msrp is increasing $5 to $95. Most notable change is the advancement from SPeva midsole to Solyte, bringing a full 1 oz weight drop from 12.5 to 11.5 oz. The heel is a wider base underfoot so should have increased stability. The space trustic midfoot support system is being changed with more support and a slightly longer trustic unit which will be more rigid along the medial than the lateral side, encouraging lateral release while still supporting the midfoot. New air-mesh upper. Still has gender specific fit to the last. Solyte full length last board. New forefoot flex grooves design should make for a more flexible forefoot. Should be same fit as 2110. Forefoot is now all blown AHAR rubber for softer feel and should be more cushioned with this plus the 3 layer durasponge outsole. 3 colors to start with for men and women including the black color (now black available in all 4 widths!) Another 4th color being added March 1. Still 4 widths for men and 3 for women.
DS Trainer 12: BIG changes in the DST for 2007 including a big price jump from $100 to $110. You can tell by the look of the shoe that there have been changes made to it, good changes. The shoe looks really great from the start. Now has Solyte midsole bringing it down to an incredible 9.5 oz. For first time it now has a visible gel cushioning system in rearfoot, space
trustic system added to also improve medial support and improve torsional stability. Forefoot outsole now blown rubber in this version. Fit of the
upper is still contoured through the midfoot yet is opened up a little more in the toe box than previous versions. OK, now what I consider the ¡Ècrazy¡É part of this story. Asics has removed the DST from their lightweight category and is placing it into the ¡Èstructured cushioned¡É category as a full trainer with 2120, Kayano and empire????????????? What¡Çs up with that, it is lighter now than the speedstar 2 yet speedstar is considered lightweight and DST isn¡Çt! I view it as a way to encourage more run specialty stores to not ¡Èignore¡É it as an option in the stability shoe
category. Now come on, it is and always has been a ¡Èlightweight performance trainer¡É and will continue to be sold that way. Regardless of this craziness it is nonetheless a great shoe and sure to be a hit (no matter
what category you consider it to be in)
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